(in a meeting that has been going on for more than an hour and a half)
office mate 1: i think the question is whether we want to enlarge the pie
office mate 2: well let us not forget that the first objective that we have stated is the need to increase our share in the existing pie
office mate 3: but can we actually increase the size of the pie through channel?
office mate 4: you know this is a much bigger task than just increasing our share of the current pie. i think we have to start small first then proceed to increasing the pie size as the next target
me (thinking): pie? what pie? i thought this meeting is about milk?